Thu Aug 23 '18 Announcement
over 6 years ago
– Thu, Aug 23, 2018 at 09:59:49 AM
Dearest Lumen fans -
It’s truly been an HONOR to see you band together to help us make magic happen. Read further down this update for more information about the campaign extension. Please note that the extension of the campaign will NOT change or affect your delivery date - we’re still on-time for an on-time delivery in March and April 2019 (depending on the perk you purchased)!
With your help, Lumen has raised more than $1.5 million!
We’ve mentioned this before, but it’s just as true today: we never anticipated this campaign would be so successful. Thank you, thank you, THANK YOU!
There were a few of you who expressed wanting a little more time to make your decision: some wanted more time to share the campaign using your Kickbooster referral link, while others folks were still deciding how many to purchase. It’s totally understandable, and we heard you loud and clear.
So…
We’ve extended the Lumen campaign (and its pre-order discounts) for 7 more days!
With over 6700 backers, Lumen will soon be found all over the world, from Albania to Vietnam and everywhere in between. Now it's time to make sure you’re rewarded for bringing even more folks into the community.
Extending our campaign is great news for everyone, but here's what it means for YOU:
- You’ll have more time to refer your friends and family through the referral program and earn 10% cash back for each successful referral.
- New backers - including the friends and family you refer - will still be able to pre-order Lumen at great discounted prices.
In exchange for your amazing help to keep spreading the word about Lumen, we promise to continue working hard to keep the good news coming.
Spread the word to keep the momentum going - click the link below to start sharing and earning 10% cash back:
REFER FRIENDS = GET 10% CASH BACK
Have a healthy day,
The Lumen Team
Fri Aug 17 '18 Announcement
over 6 years ago
– Fri, Aug 17, 2018 at 11:10:10 AM
Hello friends!
We’ve had some great pieces hit the digital presses over the course of the campaign - including features from the likes of Digital Trends, AppleInsider, New Atlas, and GadgetFlow.
We All Love Lumen (...and so does the press!)
Here’s a quick peek:
“When it comes to losing weight, a lot of us just want to be told what to do. That’s why we go to a spin class, or follow specific diets. Lumen is a startup that wants to make that type of advice more personalized for you with a handheld breathalyzer that measures your metabolism… [Results] are sustainable weight loss and optimized workouts.”
“Make your nutrition easier to understand...this clever device takes all the guesswork out of your nutrition.”
“...undeniably a fascinating approach to tracking health and fitness...the crowdfunding game is all about exciting moonshot ideas and this certainly fits the bill. The company smashed its Indiegogo goal soon after launching the campaign.”
Over 2800% Funded and Counting...
The rumors are true! We’re well over 2800% funded with over $1.42 MILLION raised! Over 6300 of you have added your pre-orders to the list. You’re making it possible for Lumen to have a HUGE impact on the world of health and fitness. We couldn't be more grateful for all of the outreach you've done by spreading the news about Lumen to all of your friends and family.
Don’t forget: if you’d like to refer friends AND reap rewards for doing so, you can join our Kickbooster program - every successful referral will earn you 10% cash back on their purchase! Just click the link below:
REFER FRIENDS = GET 10% CASH BACK
Just 1 Minute Needed
Every time you share Lumen, you’re giving the folks in your network the opportunity to gain a window into their health. Take a moment to click the button below and tell your friends and family why you ordered a Lumen of your own:
Button not working? Use this link: bit.ly/ShareLumen
Thank you, as always, for your support and your feedback - we couldn’t have come this far without you. With your enthusiasm, feedback, and continued support, we look forward to another exciting week!
Have a healthy day,
The Lumen Team
Mon Aug 6 '18 Announcement
over 6 years ago
– Mon, Aug 06, 2018 at 12:08:53 PM
Hello Lumen-ers!
What an amazing first few weeks of the campaign, and it is all because of you. The emails and comments have been piling in and we are SO glad to hear that you’re just as excited to use Lumen as we were to create it!
If you want to be rewarded for your efforts to help others learn more about Lumen, make sure you sign up for our Booster Program! It’s a pretty amazing referral program that lets us track how many people you’ve influenced to purchase a Lumen of their own, and then lets us reward you for your help with 10% cash back:
REFER FRIENDS = GET 10% CASH BACK
We’ve got a few of the community’s most frequently asked questions listed below. Check it out - some of the answers may surprise you!
Will Lumen be able to accommodate food preferences, diets, etc.?
Absolutely! The Lumen app will accommodate a wide range of personal food preferences, including vegan, vegetarian and gluten-free diets, to name just a few.
A quick note on the ketogenic diet: you will be able to check in on your progress with Lumen to see if you are burning fat for fuel (which is the condition you are supposed to be in when you are in ketosis). However, the first version of the app won’t have a ketogenic-specific diet plan or be able to monitor beta hydroxybutyrate.
We will continue to update the app to include more food preferences, diets, etc. So, even if you don’t see your preference listed in the first version of the app, just know that we’ll be pushing out (free) updates regularly to include many more food preferences!
How will Lumen offer personalized meal plans?
We’ve seen lots of questions being asked about Lumen’s meal plans, including how they work and what is involved. Lumen is all about guidance, and education, which is why every step of the way we will provide you with practical and relevant information to help you stay on track and learn how to make healthy eating a daily habit and routine. Keep reading if you want a rundown of how it will work!
Step 1: Calibration
You’ll breathe into Lumen and be asked to follow a specific meal plan for the first few days, no matter what plan or goal or journey you choose. The goal of this stage is to create a metric that’s calibrated precisely to your body.
Step 2: Personalized Daily Plan
Lumen will start providing you with personalized daily plans to meet your goals. This plan changes every day based on your activity, sleep, and morning measurement.
As Lumen collects more data through your results and ongoing metrics, it will provide better guidance to help you meet your goals. For example, Lumen will track how much progress you’re making toward your goal and will adjust your meal plan accordingly. Your sleep and your activity level greatly affect your metabolism and when Lumen is given the data needed to track those variables, it can use the information for your benefit.
Lumen is designed to be used daily to guide you to reach your personal weight loss or fitness goals. The more you use Lumen, the more it learns how to customize its guidance.
Anything else?
The feedback you’ve been providing to us is invaluable. It even helped us set up a NEW page on our website just for FAQs where you can learn even more about the science and technology behind Lumen: http://faq.lumen.me/.
If you have a question on your mind, please don’t hesitate to ask! You can shoot us an email at [email protected] or login into your Indiegogo account and leave a comment on the campaign page. Either way, we’re dedicated to getting you the answers you’re looking for.
Thanks again for the feedback, support, and referrals - we truly couldn’t do this without you.
Cheers,
The Lumen Team
Sat Aug 4 '18 Announcement
over 6 years ago
– Sat, Aug 04, 2018 at 10:16:43 AM
Back again, Lumen-ers!
It’s official. With your help, we’ve hit an incredible milestone. With over 2 weeks still left in the campaign, we’ve already raised $1,000,000+. Honestly, this is far beyond what we could have imagined when we began creating Lumen. Thank you, thank you, thank YOU - for sharing with your friends, family, and your online communities. We couldn’t be more pleased.
We know crowdfunding can feel like a gamble, so we’re so very thankful that you’ve decided to place your trust in us. We won’t let you down.
The campaign isn’t over yet - if you’d still like to join the referral program, you can earn up to 10% cash back just for sharing your own unique link. This kind of grassroots sharing is absolutely vital and we are so glad there’s a program like this to help us reward the folks who have helped us make the campaign so successful. Check it out here if you’re interested - it’s free and super simple to use.
Cheers to another successful 2 weeks!
With gratitude,
The Lumen Team
Tue Jul 24 '18 Announcement
over 6 years ago
– Tue, Jul 24, 2018 at 11:20:55 AM
Exclusive Interview with Lumen's Science & Research Extraordinaires
Hello backers!
We’ve got an exclusive interview for you today, direct from Merav and Michal, two of our five Lumen co-founders. They head up the science and research division here at Lumen and also happen to be twin sisters and Ironman competitors (casual, right?).
Read the interview below to learn more about Lumen, nutrition and the incredible bridge they’ve helped us create between science and technology:
First off, we’d love to know: where did the idea for Lumen come from?
Merav: Sure! Well, Michal and I were both completing Ph.D.’s in cardiology research. Around the same time, we started participating in Ironman competitions and were performing very well. We knew from the beginning that in order to perform at our best, we had to work every advantage we had. For us, that always consisted of “hacking” our nutrition to ensure we had the perfect energy sources that could keep us going throughout each Ironman.
Michal: When we learned that even the best nutritionists rarely have the tools they need to understand and treat their patients, we knew we could put our degrees into action to help create something brand new: a device that could help people measure their metabolic fuel in use AND - perhaps most importantly - give them real-time advice on what they should eat to reach their health and performance goals.
What was the process for creating Lumen?
Michal: After months of exploring the field, we started to build our first prototype. Very early in the process, we realized that the science alone won’t help you create a product that people love using. So we joined forces with Dror Ceder, Daniel Tal, and Avi Smila, a group of amazing professional entrepreneurs with experience building large-scale companies. Together, we started collaborating to bring Lumen’s technology to market.
Merav: It took a full two years of R&D before we came up with our first Lumen prototype. Once we had the prototype, we were able to partner with SFSU and Soraski Medical Center to conduct validation research that pitted Lumen against the metabolic cart (the gold standard for measuring metabolism) and the gold standard measurement for RQ. Upon receiving validation that yes, Lumen could compete with the best, we went straight to our beta testers. While we had the scientific validation we were looking for, we still needed direct feedback on the product, device and overall experience. Before we launched on Indiegogo, we worked with over 300 beta users to collect data, improving the device, app and product experience as we went. However, the story of Lumen has just begun, and YOU, our earliest backers on Indiegogo, are a HUGE part of it. Thanks for joining us!
How will Lumen help people?
Michal: Your body continuously stores and consumes energy to keep you alive. Knowing which fuels are being used and why is key to understanding your body. The RQ measurement that Lumen takes provides you with measurable data on your body’s behavior and reveals actionable insights to improve your health. This guidance includes everything from what foods you should eat to get the most out of your workouts to when you should eat carbs to help your hormones recover and boost your metabolism.
What kind of insights do people gain that they didn't have before by using Lumen?
Merav: Today when you follow a certain diet to lose weight or do carb loading before competitions you don’t *actually* know how your body is responding to the diet. Maybe you need to eat less carbs to lose weight. Maybe you are not eating enough carbs and your body is stressed. Maybe only one day of carb loading was enough and eating more carbs will make you gain fat. When using Lumen, you’ll be able to know which energy source your body is burning so you can make smarter decisions based on data.
Why would someone’s metabolism change every day?
Michal: Your metabolism defines how your body converts food into energy. Your metabolism is affected by a huge variety of factors: how long (and how well) you sleep, what you eat, hormone levels, enzymes and bacteria in your intestines, and the internal ability of your body to produce energy. Eating according to your metabolism is not just for people who want to lose weight, it is for anyone who wants to live healthier, make empowered decisions about their food, and follow a personalized plan to reach their goals.
We hope you enjoyed gaining a little insight into how Lumen has been developed, the science behind it, and the people who’ve made it happen from the very beginning!
We just crossed the $600,000 mark and are SO excited by all of the support and enthusiasm that’s been pouring in from you. With about a month still left in the campaign, we’re really just getting started and we want to make sure we’re giving you ALL the information about Lumen that you need to feel excited about your purchase!
Feel free to let us know what you’re interested in, confused by, or just generally curious about. You can leave feedback about this interview and ask any questions you have by leaving a comment in the Indiegogo campaign's comment section.
We know that it’s all thanks to you and your willingness to share something you love with your friends and family that has made this campaign so successful. As such, we want to make sure you’re getting rewarded for your hard work! Starting today, all you have to do is sign up to refer Lumen at our new Kickbooster page, and you’ll receive 10% cash back for all successful referrals made - good luck!
Thanks again, friends - looking forward to hearing from you soon.
Cheers,
The Lumen Team
